Red Apple объявил победителей 35-го сезона
В юбилейном сезоне Московский международный фестиваль рекламы Red Apple собрал рекордное количество работ, а награды получили самые достойные. 13 ноября прошла церемония награждения — имена победителей и самые яркие кейсы года смотрите в материале
Московский международный фестиваль рекламы Red Apple уже 35-й сезон подряд задает тон рекламной индустрии. Торжественная церемония награждения прошла 13 ноября в рамках Дня контента и креатива на НРФ’9 и стала кульминацией фестиваля. На одной сцене собрались главные герои сезона — команды, которые отличились смелыми креативными идеями и эффективными стратегиями.
Международные эксперты из 42 стран Европы, Азии и Латинской Америки отметили лучшие кейсы. По результатам голосования из больше чем 1,1 тыс. поданных проектов 206 работ получили награды.
Главные цифры 35-го сезона:
-
два Гран-при;
-
30 золотых наград;
-
76 серебряных наград;
-
98 бронзовых наград.
Члены жюри отметили уникальную способность креаторов оживлять традиции с помощью современных технологий: визуальные образы, музыка, культурные отсылки. Основное отличие работ-лидеров заключалось в продуманной стратегии и связи между проблемой, креативным решением и результатом. А работы победителей из России передали самобытность российской рекламы.
Luis Paulo Gatti, Executive Creative Director and Head of entertainment, White Rabbit, Венгрия:
«Поп-культура стала мощным инструментом формирования имиджа стран. Когда реклама и культура сливаются, это создает среду, которую люди готовы поддерживать. Как председатель жюри фестиваля Red Apple я увидел огромный потенциал российской рекламы — она может завоевать международное признание, сохраняя свои уникальные корни. Ключ к успеху — относиться к рекламе не как к инструменту продаж, а как к части поп-культуры».
Жюри фестиваля высоко оценили кейсы «Восхода» — агентство получило восемь наград в блоке Creative и стало агентством года, а также получило специальную награду Brand Keeper вместе с клиентом «Брусника».
Антон Рожин, креативный директор агентства «Восход»:
«Без клиентов нет ни агентства, ни креатива. Даже самая гениальная концепция не имеет смысла, если нет того, кто позволит ее реализовать. Поэтому смелые, интересные клиенты — это большая удача, и в то же время — результат наших усилий. Вдохновлять их, увлекать своими идеями — часть нашей работы. Вместе мы делаем рекламу лучше».
Teammate завоевали золото и стали агентством года в блоке Marketing и доказали, что традиции — это мощный драйвер инноваций. В центре кампании оказался гиперлокальный и национальный образ — баба Зина. Но именно он стал тем универсальным ключом, который открыл сердца аудитории в цифровой среде.
Роман Рязанов, CEO Teammate:
«Примеры наших работ — это как раз отражение этой идентичности, где присутствует опыт глобальных коллег, как призма кейсов креативной эффективности, но которая помножена или дополнена нашим культурным кодом. Мы реализовали первую коллаборацию с народным брендом и первым ингейм-амбассадором — баб Зиной, что также, как 25-й кадр, работает в российской культуре, как уважение к старшим, у бабушки вкуснее и т.д. Таким образом, мы не только меняем подходы к маркетингу, но и мягко влияем на общественно-политический дискурс, создавая дополнительную лояльность аудитории там, где западный бренд остался бы чужим».
Кроме металлов были вручены и специальные награды:
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Агентство года — «Восход»;
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Агентство года в блоке Creative — «Восход»;
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Агентство года в блоке Marketing — Teammate;
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Агентство года в блоке Media — SkyTecKnowlogy;
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Рекламодатель года — «Брусника»;
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Brand Keeper — «Восход» и «Брусника»;
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Специальная награда за масштабную рекламно-информационную кампанию в сфере социальной ответственности — Департамент здравоохранения города Москвы за рекламно-информационную кампанию «Стану мамой»;
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Специальный приз за культурную кампанию — Like Group и SIBUR за Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist;
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Специальный приз за лучший кастинг — телеканал «Домашний» за The Turkish Weekend video series: Fortune Teller, Addition to the family, Meet the parents.
Полный список победителей:
Гран-при
|
Creative |
Voskhod — GUN, Manizha & Voskhod for Peace |
|
Marketing |
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life |
CREATIVE
|
категория |
подкатегория |
проект |
награда |
|
Advertising Excellence |
The lowest budget creative solution |
Voskhod — Brusnika Developer. Because we’re neighbors |
Золото |
|
Advertising Excellence |
The lowest budget creative solution |
BBDO — Wishables |
Серебро |
|
Excellence in Audio |
Best Sound Design |
The Clients — TATE — The Symphony of Hospitality |
Золото |
|
Video craft |
Long-form content |
Voskhod — GUN, Manizha & Voskhod for Peace |
Золото |
|
Video craft |
Best Editing |
Voskhod — Tochka. Change your work |
Золото |
|
Video craft |
Best Editing |
Voskhod — GUN, Manizha & Voskhod for Peace |
Серебро |
|
Video craft |
Best Editing |
The Clients — TATE — The Symphony of Hospitality |
Серебро |
|
Video craft |
Best Editing |
Friday! TV Channel — Project Midnight |
Серебро |
|
Video craft |
Best Editing |
Voskhod — Brusnika developer. New Year Eve in new flat |
Бронза |
|
Video craft |
Best Editing |
DDB Navigator — VTB Classics |
Бронза |
|
Video craft |
Best Visual Effects and Animation |
Contrapunto — ECQWA. Caring for the nature of things |
Золото |
|
Video craft |
Best Visual Effects and Animation |
Voskhod — Tochka. Change your work |
Серебро |
|
Video craft |
Best Visual Effects and Animation |
Tribute CG — Kaspersky NGFW: A New Hope |
Бронза |
|
Video craft |
Best Music |
Voskhod — GUN, Manizha & Voskhod for Peace |
Золото |
|
Video craft |
Best Direction |
Voskhod — GUN, Manizha & Voskhod for Peace |
Золото |
|
Video craft |
Best Direction |
Voskhod — Brusnika developer. Live a life |
Серебро |
|
Video craft |
Best Direction |
Voskhod — Tochka. Change your work |
Серебро |
|
Video craft |
Best Direction |
Contrapunto — ECQWA. Caring for the nature of things |
Серебро |
|
Video craft |
Best Direction |
DDB Navigator — VTB Classics |
Бронза |
|
Video craft |
Best Art Direction |
Voskhod — GUN, Manizha & Voskhod for Peace |
Серебро |
|
Video craft |
Best Art Direction |
Voskhod — Tochka. Change your work |
Серебро |
|
Video craft |
Best Art Direction |
Contrapunto — ECQWA. Caring for the nature of things |
Серебро |
|
Video craft |
Best Art Direction |
The Clients — TATE — The Symphony of Hospitality |
Серебро |
|
Video craft |
Best Art Direction |
MORE — "Let's gather" |
Бронза |
|
Video craft |
Best Art Direction |
DDB Navigator — VTB Classics |
Бронза |
|
Video craft |
The best casting* |
Voskhod — Brusnika developer. Live a life |
Бронза |
|
Video craft |
The best casting* |
DDB Navigator — VTB Classics |
Бронза |
|
Video craft |
Long-form content |
SberMarketing — Short subject. An anthology film “Russia, I love you” |
Бронза |
|
Video craft |
Best Script |
The Clients — TATE — The Symphony of Hospitality |
Бронза |
|
Creative communication strategy |
Excellence in Creative Strategy |
Voskhod — Brusnika Developer. Because we’re neighbors |
Золото |
|
Creative communication strategy |
Excellence in Creative Strategy |
Yandex Creative Studio 7.47 — Yandex VS Google |
Серебро |
|
Creative communication strategy |
Excellence in Creative Strategy |
MANGO OFFICE — The rock opera "The Hiring Machine": a creative strategy for generating demand for complex IT solutions in the HR environment |
Серебро |
|
Creative communication strategy |
Creative communication strategy |
MOB — Big Balls Club |
Бронза |
|
Creative communication strategy |
Creative communication strategy |
Okkam Creative — Our Walls |
Бронза |
|
Creative communication strategy |
Creative breakthrough solutions |
Zebra Hero & After Agency — Unsticking Stereotypes |
Бронза |
|
Creative communication strategy |
Creative use of analytics and audience insights |
Okkam Creative — Our Walls |
Бронза |
|
Video: Sectors |
Banks and finance |
Voskhod — Tochka. Change your work |
Золото |
|
Video: Sectors |
Realty |
The Clients — TATE — The Symphony of Hospitality |
Золото |
|
Video: Sectors |
Realty |
Voskhod — Brusnika developer. Live a life |
Серебро |
|
Video: Sectors |
Realty |
Voskhod — Brusnika developer. New Year Eve in new flat |
Бронза |
|
Video: Sectors |
Film for non-profit |
Zebra Hero — The Lifeless Planet |
Серебро |
|
Video: Sectors |
Film for non-profit |
MORE — "Let's gather" |
Бронза |
|
Video: Sectors |
Retail & Consumer Services |
Yell Bangkok — FUEL HATERS |
Серебро |
|
Video: Sectors |
Automotive |
Zebra Hero & After Agency — Unsticking Stereotypes |
Серебро |
|
Video: Sectors |
Other FMCG |
Contrapunto — ECQWA. Caring for the nature of things |
Серебро |
|
Video: Sectors |
Banks and finance |
DDB Navigator — VTB Classics |
Бронза |
|
Label and Packaging |
Food Products |
Brand Hub — Ration |
Серебро |
|
Label and Packaging |
Food Products |
Depot branding agency — CartOfFun – surrealistic potato chips |
Серебро |
|
Label and Packaging |
Food Products |
ENDY — Legends of the Polar Circle |
Бронза |
|
Label and Packaging |
Packaging for Non-standard Items |
Nikolay Pere — Book "Cut The Excess" |
Бронза |
|
Digital OOH: Sectors |
B2B |
Агентство «Родная Речь» — Terrabyte |
Серебро |
|
Outdoor & Indoor: Sectors |
Retail & Consumer Services |
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» |
Серебро |
|
Video craft |
Best Script |
Voskhod — GUN, Manizha & Voskhod for Peace |
Серебро |
|
Creative use of PR |
Best PR-campaign for B2C |
Voskhod — Brusnika Developer. Because we’re neighbors |
Серебро |
|
Creative use of PR |
Best Viral PR Campaign |
Specials — Outdoor ad with burnt skin |
Бронза |
|
Creative use of PR |
Best PR-campaign for B2C |
Yandex Eats — Yandex Eats x Vkusno i Tochka |
Бронза |
|
Communication design |
Corporate Identity |
TDI Group Agency (Russia) — Stone Age 2.0 |
Серебро |
|
Communication design |
Corporate Identity |
ENDY — Breadbery. Baked from flour and dreams |
Серебро |
|
Communication design |
Corporate Identity |
DDVB — Sreda. A wide-open look in search for new thing |
Серебро |
|
Communication design |
Graphics communication |
Агентство «Родная Речь» — Terrabyte |
Бронза |
|
Communication design |
Communication design for non-profit |
Enredo Brand Innovation — Peixara: Branding a movement for river conservation |
Бронза |
|
Communication design |
Visual communications |
Yell Bangkok — Nolingual Font |
Бронза |
|
Communication design |
Corporate Identity |
Suprematika — Design Tigers |
Бронза |
|
Communication design |
Corporate Identity |
Suprematika — The Center of Childlike Wonder |
Бронза |
|
Communication design |
Corporate Identity |
Depot branding agency — the SAG level |
Бронза |
|
Influencer and Content Marketing |
Selfpromo |
Working Title Bureau — Basics of Video Production |
Серебро |
|
Influencer and Content Marketing |
Collaboration |
Teammate — «Pyaterochka» helps out while you're AFK |
Серебро |
|
Influencer and Content Marketing |
Collaboration |
The Clients — TATE — The Symphony of Hospitality |
Серебро |
|
Interactive: Technology |
Creative Use of O2O |
Voskhod — Brusnika Developer. Because we’re neighbors |
Серебро |
|
Integrated Campaign |
Mixed Media |
Voskhod — Brusnika Developer. Because we’re neighbors |
Серебро |
|
Integrated Campaign |
Mixed Media |
Zebra Hero & After Agency — Unsticking Stereotypes |
Бронза |
|
Integrated Campaign |
Mixed Media |
Yandex Eats — Summer to the Table |
Бронза |
|
Interactive: Technology |
Non-profit / Charity |
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life |
Бронза |
|
Interactive: Technology |
Non-profit / Charity |
Громкие рыбы — 10% for life |
Бронза |
|
Branding |
Non-Digital Branded Content |
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» |
Серебро |
|
Branding |
Rebranding / Repositioning Campaign |
TDI Group Agency (Russia) — Stone Age 2.0 |
Серебро |
|
Branding |
Creative Brand Experience |
MANGO OFFICE — The Rock Opera "The Hiring Machine": a Creative Brand Experience for the HR community |
Бронза |
|
Branding |
Creative Brand Experience |
BBDO — Wishables |
Бронза |
|
Branding |
Best Branding Tools |
TDI Group Agency (Russia) — Stone Age 2.0 |
Бронза |
|
Branding |
Rebranding / Repositioning Campaign |
Suprematika — The Museum That Teaches to Look Beyond Horizon |
Бронза |
|
Branding |
Rebranding / Repositioning Campaign |
Enredo Brand Innovation — Peixara: Branding a movement for river conservation |
Бронза |
|
Interactive: Technology |
Best Creative Use of Gaming Platforms |
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration |
Бронза |
|
Interactive: Technology |
Creative Use of Data |
Okkam Creative — Our Walls |
Бронза |
|
Audio Medium |
Streaming / Downloadable Content |
Ruport — The voice of the city |
Бронза |
MEDIA
|
категория |
подкатегория |
проект |
награда |
|
Channels |
Best Use of Audio Platforms |
BBDO — Synesteaser |
Золото |
|
Channels |
Best Use of Print / Outdoor |
BBDO — Solar Boards |
Золото |
|
Channels |
Best Use of Ambient Media |
Yandex Eats — Summer to the Table |
Золото |
|
Channels |
Best Use of Ambient Media |
BALAGAN — «All brands are now on Ultima Yandex Market, but here...». Offline project in storefronts |
Серебро |
|
Channels |
Best Use of Ambient Media |
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» |
Серебро |
|
Channels |
Best Use of Ambient Media |
Yandex Magic Camp — Businessaurus |
Бронза |
|
Channels |
Best use of single media |
SkyTecKnowlogy, GPM Ads — T-Bank & Titany |
Бронза |
|
Channels |
Best use of single media |
SkyTecKnowlogy — You wouldn’t even dream how reliable a bank without branches can be |
Бронза |
|
Channels |
Best Use of Media Innovation |
McCann — T2 is changing the rules of the game in outdoor advertising |
Бронза |
|
Channels |
Best Use of Mixed Media |
Yandex Magic Camp — Nowruz. The holidays start with a ride |
Бронза |
|
Channels |
Best Use of Events and Stunts |
MANGO OFFICE — HR Opera "The Hiring Machine" |
Бронза |
|
Content |
Best Collaboration |
Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. |
Золото |
|
Content |
Best Branded Content |
SkyTecKnowlogy, GPM Ads — T-Bank & Titany |
Бронза |
|
Content |
Best Collaboration |
ICE Agency — GrEAT Art |
Бронза |
|
Sectors |
Automotive |
Zebra Hero & After Agency — Unsticking Stereotypes |
Золото |
|
Sectors |
Non-profit |
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life |
Серебро |
|
Content |
Best Branded Content |
BBDO — Wishables |
Серебро |
|
Channels |
Best use of channels for non-profit |
Громкие рыбы — 10% for life |
Серебро |
|
Channels |
Best use of single media |
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree |
Серебро |
|
Channels |
Best use of single media |
Mediaminded, Content+ — The circle of baby goods driven by Huggies and Avito |
Серебро |
|
Channels |
Best Use of AdTechnology/MarkTechnology |
Hate Agency — “Sobeseding” is a Telegram bot with AI for hh.ru |
Серебро |
|
Channels |
Best Use of Screens |
SkyTecKnowlogy, GPM Ads — T-Bank & Titany |
Серебро |
|
Media Excellence |
Media excellence for non-profit |
TrendFox, What if Semin? — Drop a Toy |
Серебро |
|
Media Excellence |
Media excellence for non-profit |
State Autonomous Institution "Mediacenter" — "Becoming a mother" awareness campaign |
Серебро |
|
Media Excellence |
Best Use of Media in Limited Budget |
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree |
Серебро |
|
Media Excellence |
Best Use of Media in Limited Budget |
Ailove — Gamification from Samokat: Kroshechka |
Бронза |
|
Media Excellence |
Excellence in Media Insights & Strategy |
Mediamaker — TV Ads – Pizza on the table |
Бронза |
MARKETING
|
категория |
подкатегория |
проект |
награда |
|
Marketing Disciplines |
Best Use of Data |
Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked |
Золото |
|
Marketing Disciplines |
Best Use Of Collaboration |
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES |
Серебро |
|
Marketing Disciplines |
Best Use Of Collaboration |
Teammate — «Pyaterochka» & Atomic Heart collaboration |
Серебро |
|
Marketing Disciplines |
Best Use Of Collaboration |
Panda Digital — Awkward-date insurance |
Серебро |
|
Marketing Disciplines |
Best Use Of Collaboration |
Affect — BeshG by Altel |
Бронза |
|
Marketing Disciplines |
Best Use Of Collaboration |
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration |
Бронза |
|
Marketing Disciplines |
Best Use Of Collaboration |
ICE Agency — GrEAT Art |
Бронза |
|
Marketing Disciplines |
Best Use Of Sponsorship |
Creative Agency MEL — The observatory Ultima Yandex Go at New star camp'24 |
Серебро |
|
Marketing Disciplines |
Best Use of Direct Tools |
BBDO — Wishables |
Серебро |
|
Marketing Disciplines |
Best Use of Digital Tools Including Mobile |
OXYGEN — Spellcasters |
Бронза |
|
Marketing Disciplines |
Best Use of Sales Promo |
Affect — BeshG by Altel |
Серебро |
|
Marketing Disciplines |
Best Use of Sales Promo |
Teammate — «Pyaterochka» & Atomic Heart collaboration |
Серебро |
|
Marketing Disciplines |
Influencers |
GREAT — No more dancing on ice. |
Серебро |
|
Marketing Disciplines |
Influencers |
Goose Gaming — SLAY |
Бронза |
|
Marketing Disciplines |
Influencers |
Blacklight — Made in PIK. Based on Real Constructions |
Бронза |
|
Marketing Disciplines |
Best Use of Branding and Design |
emg — Turning a campaign into a youth movement |
Серебро |
|
Marketing Disciplines |
Best Use of Public Relations |
Yandex Eats — Yandex Eats x Vkusno i Tochka |
Серебро |
|
Marketing Disciplines |
Best Use of Public Relations |
Panda Digital — Pivnov Hradec |
Бронза |
|
Marketing Disciplines |
Best Use of Public Relations |
G communications — Smartavia: Values At The Height |
Бронза |
|
Marketing Disciplines |
Best Use of Event |
MANGO OFFICE — HR Opera "The Hiring Machine" |
Бронза |
|
Marketing Effectiveness |
Creative Effectiveness |
Salmon — Yasen Kvasen |
Золото |
|
Marketing Effectiveness |
Creative Effectiveness |
Yandex Magic Camp — New generation’s taxi |
Серебро |
|
Marketing Effectiveness |
Creative Effectiveness |
MOSAIC + BBDO — MTS – Tariff REEL |
Серебро |
|
Marketing Effectiveness |
Creative Effectiveness |
YELLOW YETI — Toad Training |
Бронза |
|
Marketing Effectiveness |
Creative Effectiveness |
Агентство «Родная Речь» — Ours, like we all are |
Бронза |
|
Marketing Effectiveness |
Creative Effectiveness |
Yell Bangkok — OM3GANG |
Бронза |
|
Marketing Effectiveness |
Breakthrough on a Budget |
Salmon — Yasen Kvasen |
Золото |
|
Marketing Effectiveness |
Breakthrough on a Budget |
Askona — DreamDrive: Moscow Chronicles |
Бронза |
|
Marketing Effectiveness |
Short term effect |
Teammate — «Pyaterochka» & Atomic Heart collaboration |
Золото |
|
Marketing Effectiveness |
Short term effect |
Zebra Hero & After Agency — Unsticking Stereotypes |
Бронза |
|
Marketing Effectiveness |
Short term effect |
Affect — BeshG by Altel |
Бронза |
|
Marketing Effectiveness |
Brand Launch / re-launch Campaign |
Salmon — Yasen Kvasen |
Золото |
|
Campaigns: Sectors |
Non-profit |
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life |
Золото |
|
Campaigns: Sectors |
Non-profit |
Dzen — The Power of Culture |
Бронза |
|
Campaigns: Sectors |
Telecommunications |
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES |
Золото |
|
Campaigns: Sectors |
Telecommunications |
Affect — BeshG by Altel |
Серебро |
|
Campaigns: Sectors |
Telecommunications |
MOSAIC + BBDO — MTS – Tariff REEL |
Серебро |
|
Campaigns: Sectors |
Telecommunications |
McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 |
Бронза |
|
Campaigns: Sectors |
State Sector |
SCOTCH / Dalee Media — Don't Call My Babushka |
Серебро |
|
Campaigns: Sectors |
Banks and finance |
DDB Navigator — VTB Classics |
Серебро |
|
Campaigns: Sectors |
Media / Entertainment |
KION — What hides behind the veil of a happy life? |
Серебро |
|
Campaigns: Sectors |
Automotive |
ad.nomad — The Country of Contradictions |
Серебро |
|
Campaigns: Sectors |
Automotive |
Yandex Magic Camp — New generation’s taxi |
Бронза |
|
Campaigns: Sectors |
Automotive |
Yandex Magic Camp — Nowruz. The holidays start with a ride |
Бронза |
|
Campaigns: Sectors |
Consumer Durables |
GREAT — No more dancing on ice. |
Серебро |
|
Campaigns: Sectors |
Consumer Durables |
emg, CATHOUSE Production — HONOR X9c — Proved by Russia |
Бронза |
|
Campaigns: Sectors |
Marketplace & e-commerce |
GRAPE — Avito Services. Antistress for your tasks |
Бронза |
|
Campaigns: Sectors |
Marketplace & e-commerce |
OXYGEN — Ozon Corp |
Бронза |
|
Campaigns: Sectors |
Realty |
Blacklight — Made in PIK. Based on Real Constructions |
Бронза |
|
Campaigns: Sectors |
Healthcare |
emg — Turning a campaign into a youth movement |
Бронза |
|
Activations / B2C |
Best Direct Marketing Campaign / CRM |
BBDO — Wishables |
Золото |
|
Activations / B2C |
Best Non-profit Campaign |
Realweb, Zebra Hero, DIDENOX TEAM — A planet unfit for life |
Золото |
|
Activations / B2C |
Best AI-Powered Activation |
Mate Digital — MegaKinometer — How AI Turned Emotions into Subscriptions for "MegaKino" |
Серебро |
|
Activations / B2C |
Best AI-Powered Activation |
Re:evolution / blacklight — Vacancies lab |
Бронза |
|
Activations / B2C |
Best Integrated Campaign |
MOSAIC + BBDO — MTS – Tariff REEL |
Серебро |
|
Activations / B2C |
Best Integrated Campaign |
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions |
Бронза |
|
Activations / B2C |
Best Integrated Campaign |
GRAPE — Avito Services. Antistress for your tasks |
Бронза |
|
Activations / B2C |
Best Integrated Campaign |
Kopernik — Radost. Bringing joy back to Omsk |
Бронза |
|
Activations / B2C |
Best Integrated Campaign |
OJ Group — Lay’s Dream Football Team |
Бронза |
|
Activations / B2C |
Best Integrated Campaign |
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves |
Бронза |
|
Activations / B2B |
Best Event Marketing Campaign (Including Sponsorship) |
MANGO OFFICE — HR Opera "The Hiring Machine" |
Золото |
|
Activations / B2C |
Best Event Marketing Campaign (Including Sponsorship) |
Picturer — How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines |
Серебро |
|
Activations / B2C |
Best Event Marketing Campaign (Including Sponsorship) |
Агентство «Родная Речь» — Love Cup - beeline's love show about gaming |
Бронза |
|
Activations / B2C |
Best Sales Promotion Campaign |
Teammate — «Pyaterochka» & Atomic Heart collaboration |
Серебро |
|
Activations / B2C |
Best Sales Promotion Campaign |
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration |
Бронза |
|
Activations / B2C |
Best Use of Strategy |
emg, CATHOUSE Production — HONOR X9c — Proved by Russia |
Бронза |
|
Activations / B2C |
Best Use of Strategy |
PHD (Media Direction Group), FUSE MDG (Media Direction Group) — My Lipstick – My Rules |
Бронза |
|
Activations / B2C |
Best Brand Loyalty Campaign |
Avito — Good stories start like this: Avito’s new positioning in support of its social mission |
Бронза |
|
Activations / B2C |
Best Trade and Retail Marketing Campaign (Including Merchandising) |
emg — Jubilee Fairy Tales |
Бронза |
|
Digital Campaigns |
Experience Marketing |
Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked |
Золото |
|
Digital Campaigns |
Online Guerrilla & Ambient |
REDKEDS — NAURYZ | A font that built brand loyalty |
Серебро |
|
Digital Campaigns |
Online Guerrilla & Ambient |
Salmon — Yasen Kvasen |
Серебро |
|
Digital Campaigns |
Digital Campaigns |
Teammate — «Pyaterochka» & Atomic Heart collaboration |
Серебро |
|
Digital Campaigns |
Digital Campaigns |
Okkam Creative — Our Walls |
Серебро |
|
Digital Campaigns |
Digital Campaigns |
Okkam Creative — Dress-me-kids |
Бронза |
|
Digital Campaigns |
Digital Campaigns |
Teammate — «Pyaterochka» helps out while you're AFK |
Бронза |
|
Digital Campaigns |
Digital Campaigns |
SberMarketing — Tour to Kustodia |
Бронза |
|
Digital Campaigns |
Digital campaigns for non-profit |
Громкие рыбы — 10% for life |
Бронза |
|
Digital Campaigns |
Experience Marketing |
Re:evolution / blacklight — Vacancies lab |
Бронза |
|
Digital Campaigns |
Experience Marketing |
IT-company KTS, The Future Agency — Orevo |
Бронза |
|
Digital Campaigns |
Innovation |
SberMarketing — Tour to Kustodia |
Бронза |
YOUNG CREATORS
|
категория |
проект |
награда |
|
Young Creators / Indoor / Outdoor for non-profit |
Ekaterina Gatovskaya, Mariia Seregina, Anna Yaprynceva — On the way home для Nochlezhka |
Золото |
|
Young Creators / Indoor / Outdoor for non-profit |
Mariya Sycheva, Lily Tagiltseva — VASYA WAS HERE для Nochlezhka |
Серебро |
|
Young Creators / Indoor / Outdoor for non-profit |
Kondukou K.S., Volchkou A.N. — Disappeared, and I’m glad I did для Nochlezhka |
Бронза |
|
Young Creators / Indoor / Outdoor for non-profit |
Leonov Konstantine Olegovich — Street Exit Navigator для Nochlezhka |
Бронза |
|
Young Creators / Creative Сampaign |
Mariya Sycheva, Lily Tagiltseva — VOICEOVER IT для VOICE |
Золото |
|
Young Creators / Creative Сampaign |
Akulyan Arianna, Gorodilova Arina, Danilina Anastasia — Oh, tell me more! Для VOICE |
Бронза |
|
Young Creators / Design |
Gritsaeva Alexandra Vladimirovna, Axenova Alexandra Dmitrievna — DODOBOX The Dodo World для DoDo pizza |
Серебро |
|
Young Creators / Design |
Leskina Yekaterina Demyanovna, Yeleussiz Shyngys Lesmov — DodoBirdieBox для DoDo pizza |
Бронза |
|
Young Creators / Design |
Daria Maksimova, Maria Ainagulova, Arina Isaeva — Dodo Box. A New World of Adventure для DoDo pizza |
Бронза |
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